What minimum Cost per mile can I set with Global Network?
On POPs traffic channel you may start from $1 CPM . But we suggest you to use minimum CPM from $1,5 – it is equal to $0,0015 CPC.
On Native / Display traffic channels minimum CPM is starting from $1,5. We highly recommend to use bids about $5 (for TOP GEOs) at the beginning, because it depends on bid floor for each GEO. As here is RTB auctions of 2nd price – you will pay only auction price, nothing more. That means that CPM price of $5 will not make you pay five dollars.
After that you can optimize your traffic sources by spend rate.
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