Ad formats You can use
Display ad is a type of paid media that is used to increase brand awareness and engage or re-engage visitors. Ads are shown in several forms such as banner ads, rich media and more. Display advertising contains different elements including text, images, video, and audio to engage the user.
Display (banner) ads are used to show your promoted brand to the trageted visitors, attract and make them click on the banner. Retargeting can also be used for display ads.
Native ad – is a form of online advertising, when visitor sees on the website recommendations of other news/articles of this website. Among them advertiser's ads are shown as news / announcements. It means that Native ads match the visual design of publishers' website, follow user experience and appear in the way of native content.
Pop-under differs from Pop-up ads by that the window opens after the first click on website.
Advertisers website appears behind (in back of) the browser window with Publisher website. Pop-unders do not bother or distract user and are not seen until the main window is closed. The advantage is that it may be difficult to determine which web site opened pop-under.
Advertisers website is shown instead of Publisher’s website in the current window.
Visitor has an opportunity to go directly to Publisher’s website in some time. Ads that appear in a separate (Pop-up) window while a webpage is loading, or are inserted between the contents of the page.
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